French actor Omar Sy has been named as Jaeger-LeCoultre's newest Friend of the House, starring in the latest instalment of the Swiss brand's campaign series, The House Before.

Jérôme Lambert, Jaeger-LeCoultre's CEO, commented, 'With his commitment to his craft, his quiet confidence and his distinctive and constantly evolving style, Omar Sy epitomises our maison's values and aesthetics'.